March 08, 2007 (IDG News Service) -- Microsoft Corp. will soon submit to an international standards organization a new photo format that offers higher-quality images with better compression, the company said today.
The format, HD Photo -- recently renamed from Windows Media Photo -- is taking aim at the JPEG format, a 15-year-old technology widely used in digital cameras and image applications.
Both formats take images and use compression to make the file sizes smaller so more photos can fit on a memory card. During compression, however, the quality of the photo tends to degrade.
Microsoft said HD Photo's lightweight algorithm causes less damage to photos during compression, with higher-quality images that are half the size of a JPEG.