Microsoft ends JPEG ...Going to HD Format

Friday, March 9, 2007



March 08, 2007 (IDG News Service) -- Microsoft Corp. will soon submit to an international standards organization a new photo format that offers higher-quality images with better compression, the company said today.

The format, HD Photo -- recently renamed from Windows Media Photo -- is taking aim at the JPEG format, a 15-year-old technology widely used in digital cameras and image applications.

Both formats take images and use compression to make the file sizes smaller so more photos can fit on a memory card. During compression, however, the quality of the photo tends to degrade.

Microsoft said HD Photo's lightweight algorithm causes less damage to photos during compression, with higher-quality images that are half the size of a JPEG.

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